Pitch brief

Pitch

We want to show the raw emotion of the song, capturing memories, pastimes and emotional journeys to create an impact on the audience. To encapsulate the viewer into the music video is our goal.

We want to use animation to present memories to the audience, which will add a tainted memory feel to it, the idea is to draw out each particular scene to capture the meaning of each scene so that the video is universal to whatever audience making it internationally understandable.

Particular examples of using animation such as JCB Song by Nizlopi puts the audience on a journey in a kids life, the audience are interested in the video because of it’s unique concept of animated drawings. We are aiming to create a similar atmosphere for our music video by giving the audience a view of the life of the artist.

For the artist, we aim to use Nugget performing with the upright piano situated in the drama studio. By drawing the curtains to blacken out the performance area and to turn on a spotlight pointing at the piano, the piano stool and of course Nugget. Close ups of Nugget playing the piano at the beginning in which throughout using a dolly panning around the performance area so you get a feel of the loneliness of the artist with nobody around.