Friday 11 December 2009

Evaluation

We use the convention of our gene, soft or piano rock, with out challenging them or developing them much at all. We focused a lot on the artist, with the live solo performance, as well as this we have also used a separate narrative to the solo performance in the form of animation showing ‘Jainy’ who is the subject of the song. This is not uncommon with in the genre of music, by showing the animation as memories and having them merge at the end of the video with the live performance. There is also a small relationship between lyrics and music with the animations separate narratives and the relationship between the visuals and the music it the fades we used instead of cuts to slow the editing pace down to be in keeping with the genre. We have some intertextual links with the JCB song and take on me with the drawn animation. To promote the artist we used the animations to show him as caring and loving and this gives him a very approachable friendly image and this is indicative to artist with in the soft rock genre.

We showed a solid link between them and real life which lends its self to the way we have split the images on our advert and DVD cover between live performance stills and animation, also on the back of the DVD cover we have shown a piano this is because in all the research we did into covers with in the same genre all the artists are shown with or near there instruments. The other thing we found in our research is that the artist is always sitting down so when we were choosing the stills for our advert and DVD cover we only used images from the solo performance as this shows both the artist with his piano and him sitting down. Our to products work well together as there are consistent themes between both the advert and DVD cover and between them and out music video, the use of the purple light is used for the products this show continuity but also represent the artist as a calm person as that is often associated with the colour as this in turn will help make he appeal more to the audience, also we used the same font thought out our work, the font is quite a professional font to help give the impression of quietly work with also portrays the artist as people professional both of these help show the audience what the genre of the music video as these are themes used through out the genre. The magazine advert also clearly shows the institution that will be selling the DVD as the HMV logo is shown twice on the advert and also the record label is clearly shown at the bottom of the advert this is because that is were the logo is normally shown so it is in plain view.

We got feed back form our peers with in our class from the feed back we got for our pitch pointed out the time constraints of doing animation for our music video so this made us think about other ways of doing it as well that they also said that drawing could be an issue as none of our group could draw to well so this was an other reason to think of another way of do the animation. The feed back from our rough cut gave us further concern about the animation as we changed from drawing to filming the animation peaces and than giving them the affect on Photoshop but this meant that some of the animations where unclear also we needed more shots in our video as it was boring to watch similar shots over and over. So we decided to re-film some of the animation as to affect the light as therefore the clarity of the animation also to re-film parts of our solo performance to make it more interesting. For the feed back of our final peace people said they liked to links between the animation and the live solo performance also the way at the end when the animation bleeds into the live performance. The feed back on our secondary tack was also positive as people said that the to tasks we consistent and had clear links and that our lay out was good and that both peaces looked professionally done.

We used a lot of different media products for the construction of our music video and secondary task, we used Final Cut Express, for the editing, this was useful as it is simple to use and has all the necessary functions to speed up the editing process and it is relatively easy to lip synch on the program. Also with Final Cut we learnt about changing the frames per minute setting so the animation were not to jumpy but not affecting the rest of the video also the different way the fade toll can be applied to get different affects on the video.
For the animations we filmed the sequence and then using Photoshop we converted all the stills into pencil like drawings this was sped up on the program using a tool that remembers the commands given and automates the process which gave us more time to complete the video. We also use Photoshop of our DVD cover and magazine advert this was because it allowed us to convert parts of the still images in to the animation style using opacity masks and this linked to our video also by using Photoshop we could insert all the necessary information, text, logos and images we needed to make it look professional and it aloud us to do this with relative ease. From the pre-lim task I did last year I had learnt about the lip synching techniques that helped with the completion of our video, since to first year my skills have advanced drastically as at the beginning I could not use any editing programme and I improved my skills on Photoshop and to processes involved with do the research before the task and the organising of the filming to make it run as smoothly as possible. The use of the blogs was invaluable as it meant we could easy interact with the rest of the class and get the feed back to help improve our video on secondary tasks and the use of the internet in the research was also useful as it meant we could find video from which to draw inspiration and we could also find out a lot about the genre convention for our peace of music.

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