Evaluation - Jack N

In what ways does your media product use,develop, or challenfe forms and coventions of real media products
As a group we aimed to apply Goodwin's six points to our media product. Goodwin's six points were shown in our music video for example, the genre characteristics of our song 'Jainy' is a very mellow, slow paced ballad this reflected on how we constructed our music video therefore we simply filmed the artist playing the piano with a spotlight and added animation of our artist and his love interest. To apply to Goodwin's points about needing to sell the artist,to do this we showed variety of close ups shots of our artist also he is featured in all of the video, we also used tracking shots which then zoomed in to make a close up shot. In some aspects we challenged forms of real media products by adding pencil animation to parts of the music video to give it a unique yet sophiscated style, doing this could attract various types of the audience like adults to teenagers. Also adding this style of animation to our music video is challening the conventions of this genre of music, we hoped by doing this has conotations of the auteur theory which is a notion that directors have a specific signature that we can recognise their work from. Hopefully our style can feature in other music videos and be recognised.


How effective is the combination of your main product and auxillary tasks
As part of research we all as a group gathered ideas for our Digi-Pack, we looked at cd covers with the same genre as ours, and we found out that the artist is always sitting down and with them is their signature instrument. The continuity from our music video to our digi-pack is shown through the images we put on our dvd cover and poster. This helps the audience to recognise our artist and the music video. The artist on our Dvd cover is in the same animation as shown in the video and the back of the DVD cover is shown without any animation.we did this to show the transformation of real like to animation. The main focus of both the DVD cover and the poster is the artist, this is due to sell the artist as much as possible. We used the same font for both the DVD cover and the poster to show contiunity between the 2, also so that Five For Fighting can be recognised as band from that logo.

In what ways does your media product use, develop, or challenge forms and conventions of real media products
As a group we aimed to apply Goodwin's six points to our media product. Goodwin's six points were shown in our music video for example, the genre characteristics of our song 'Jainy' is a very mellow, slow paced ballad this reflected on how we constructed our music video therefore we simply filmed the artist playing the piano with a spotlight and added animation of our artist and his love interest. To apply to Goodwin's points about needing to sell the artist, to do this we showed variety of close ups shots of our artist also he is featured in all of the video, we also used tracking shots which then zoomed in to make a close up shot. In some aspects we challenged forms of real media products by adding pencil animation to parts of the music video to give it a unique yet sophiscated style, doing this could attract various types of the audience like adults to teenagers. Also adding this style of animation to our music video is challenging the conventions of this genre of music, we hoped by doing this has connotations of the auteur theory which is a notion that directors have a specific signature that we can recognise their work from. Hopefully our style can feature in other music videos and be recognised.


How effective is the combination of your main product and auxillary tasks
As part of research we all as a group gathered ideas for our Digi-Pack, we looked at CD covers with the same genre as ours, and we found out that the artist is always sitting down and with them, is their signature instrument like in Jack Johnson’s album. Our first idea was to incorporate a notebook style for our DVD cover; we did make a rough copy of the DVD cover however we felt that it didn’t have continuity between our main product and our Digi-Pack. Due to the fact that one of our original idea for our music video is to have zoomed onto a book to lead to the animation part of our video however we discarded this idea later on. We finally decided to go with a mixture of animation and real life images for our Digi-Pack, with the back of DVD cover it features a piano which is a running theme throughout our main product and our auxillary tasks. On the front we used a shot from our music video of the artist playing the piano for it, then we animated it to keep it with the concept of animation and real life. This is because we first aimed to zoom in a notebook. The continuity from our music video to our digi-pack is shown through the images we put on our DVD cover and poster. This helps the audience to recognise our artist and the music video. The artist on our Dvd cover is in the same animation as shown in the video and the back of the DVD cover is shown without any animation.we did this to show the transformation of real like to animation. The main focus of both the DVD cover and the poster is the artist; this is due to sell the artist as much as possible. We used the same font for both the DVD cover and the poster to show continuity between the 2, also so that Five For Fighting can be recognised as band from that logo. We received good feedback from our peers on our Digi-Pack they said how they liked the contiuinty between both pieces with the image, font and the simple colour of black and white used really reflected the genre characteristics.

What have you learnt from your audience feedback?
The feedback we had from our peers on the blog has been extremely useful for us as a group this is because they pointed out things that we had to improve for example they pointed out that on our rough cut of our music video the animation in our music video wasn’t very clear and was difficult to see. Therefore we researched many ways on how to improve this firstly we tried to use a parchment over lay on it to make it look like it was old paper but as a group we decided that it didn’t look as good as the pencil effect. The second option was to use a charcoal effect however that was too dark and dint look right aswell. Finally we found out that the setting of our rough cut was low, so we increased it and that improved the clarity of the animation doing this the audience could now see the narrative in our video, Also they commented how the performance was “boring” as it was one similar shot from the side so for our final version we used the dolly to take some tracking shots to have a variety of shots for our music video.